People crave to be able to connect with a human being, rather than a vast, impersonal blob with a call centre on the far side of the world. The enormous pride you can take in a job well done is hard to beat – it’s one of the main reasons we all get up in the morning! 5. There is no feeling quite like making something from start to end, and seeing it succeed. Because you’ve got such a close focus on your work, you’re also able to delve far more deeply into issues, and tailor best-fit solutions. Yes, you’re also on the sharp end of any complaints, but you are also well placed to understand what’s gone wrong, how to rectify it quickly, and learn from the experience. That sort of feedback is vanishingly rare in big companies, where the bosses are almost completely insulated from the people using their products or services. There’s nothing like the buzz of producing something that a customer is really pleased with – and that’s a feeling you’ll only get as a small business. You have complete freedom to innovate within your market parameters, and whatever your niche, you can ensure that your product or service is a perfect fit for both you and your customers. While big business has to almost by definition produce something uniform and safe, you can thrive by producing exceptional and distinctive products and services. You, on the other hand, have the ability to be extraordinary. We all hate impersonal hard sells that turn out to offer something very bland and ordinary. People crave goods and services that stand out from the mass-produced, samey offerings they are constantly bombarded with. In the current market, it gives you a major advantage. You will garner a lot of credibility with today’s customers if you produce something individual and distinctive, like Hiveage. A surprising number of big organizations have little idea what expertise they actually have, and often miss out on opportunities because they simply don’t know what their employees can do.įor example, I know one small company who sold a particular tool to a large conglomerate, when part of that conglomerate actually made a competitor product – the head office had absolutely no idea it did! 3. This level of confidence in your own ability is something that big businesses often cannot equal. This offers two main advantages – people who need your services will know that you are the go-to person for this particular offering (appreciating a job well done) and that you understand your own specialism perfectly. Expertiseīecause you are a small business, you are likely focused on a pretty compact skill set. For example, billing your clients can be as simple as whipping up a quick invoice with an invoice generator tool or customizing a free invoice template. Small business owners can make their own decisions, rather than filling in forms and waiting weeks for someone to get round to responding. You don’t have to go to head office to consult-or higher expensive consultants-when you realize you can take advantage of a new trend, or want to explore an interesting project. Sometimes the big companies seem to have all the advantages when it comes to getting favourable credit and terms, but you can outshine them every time when it comes to thinking on your feet and responding to events. With Hiveage you can send elegant invoices to your customers, accept online payments, and manage your team - all in one place.
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